Strategic partnership between PARVUS Group and Brand Mercatus.
Kuala Lumpur, Jan 2003.

PARVUS Group Limited, European based aesthetic information provider and Brand Mercatus, an international branding agency have signed a Memorandum of Understanding (MOU) to develop a complete corporate identity system (CID) for PARVUS to be introduced in South East Asia.

The identity and image of a brand are among the most important resources. In 2003, PARVUS Group Limited made a major investment in its visual assets through a complete overhaul of its corporate identity system.

The PARVUS brand is committed to having a cohesive visual identity system that reinforces the brand’s position as a leading provider of aesthetic education, services and aesthetic products. Consistent and correct use of identity elements is important in order to present a consistent image of the brand to the public.

PARVUS's corporate identity satisfies two essential branding objectives:
1)    It set us apart from our competitors
2)    It positions us as market leader and gives us a consistent visual identity which is reflected whenever we place our mark.

Image consistency is perhaps the most important element of brand awareness. To achieve maximum exposure, we will not only have to say the same thing over and over-we also have to say it in the same way.

The PARVUS wordmark logo forms the cornerstone of the PARVUS brand's visual identity programme. The simplicity of its design presents a clean, yet sophisticated style. It suggests a classic brand of distinction, as well as progressive brand with direction. No other symbol can be used to represent the PARVUS brand.

The ability to inspire confidence in the customer is of paramount importance. Our corporate identity is a promise of outstanding service to our customer.